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A Deep Dive into Measuring Customer Satisfaction and Advocacy: CSAT and NPS Metrics Demystified
In this article, we explore the importance of measuring CSAT and NPS, as well as how to capture and calculate these metrics. We also delve into the benefits of using both metrics together to gain a comprehensive understanding of the customer journey. Whether you’re a small business owner or a large corporation, understanding CSAT and NPS is crucial to improving customer satisfaction and loyalty.
